Open to New Projects
Mashreq (UAE)
Senior Creative Manager (Feb 2026 - Present)
Joined Mashreq as Senior Creative Manager in Marketing & Communications department, leading global creative direction and brand communications across markets. I oversee integrated campaigns, ensure consistency in visual identity and messaging and drive design excellence across all touchpoints, collaborating with regional teams and agencies to deliver impactful, future-focused brand experiences.
Creative Consultant
(May 2008 - Present)
Started my freelance design journey in 2008 as a self-taught creative, driven by passion and curiosity. I independently learned design tools and principles, building a diverse portfolio through real-world projects. From branding and logo design to posters, flyers, and social media creatives, I worked with a range of local clients—balancing creative vision with practical needs. This phase laid the groundwork for my problem-solving skills, client communication, and adaptability across various design mediums.
Badri Management Consultancy (UAE)
Visual Communication Specialist (Aug 2025 - Jan 2026)
As a Visual Communication Specialist, I transform raw content into compelling visual narratives that inform, engage and inspire while ensuring all client-facing and internal deliverables reflect the highest brand standards. I design impactful presentations, polished documents and professional layouts across multiple platforms, enhancing clarity, consistency and engagement. By developing templates, standardizing formatting and applying brand guidelines, I uphold visual identity across reports, newsletters and digital assets. Collaborating with cross-functional teams, I create wireframes, support marketing initiatives and deliver seamless digital experiences. I also mentor teams in design best practices, ensuring every output reinforces brand positioning and communicates effectively.
Digital Auxilius (Michigan, US)
Creative Head (Jan 2024 - Aug 2025)
As Creative Head, I lead and mentor a dynamic team, fostering innovation and collaboration while developing strategies aligned with brand objectives. I oversee the entire creative process—from concept to execution—ensuring all deliverables uphold the brand’s voice, meet high standards, and resonate across platforms. By working closely with clients, I provide impactful, strategic design solutions that effectively address both visual and business challenges.
Badar Expo Solutions
Senior Visualizer (Dec 2019 - Jan 2024)
Developed fresh logo concepts, stationery, web banners, and custom illustrations for clients including Badar Expo Solutions, Ezone, and Achasoda.com. Designed engaging website layouts for various trade show events. Created compelling visual campaigns and marketing assets—such as banners, illustrations, and social media creatives—for RELX e-Cigarettes. Conceptualized and delivered print-ready materials for expos, including brochures, posters, flyers, packaging, and business collateral.
AWOK.com (UAE)
Graphics & Web Designer (Oct 2017 - Dec 2019)
Designed mobile-responsive graphics and maintained web visuals to enhance overall site performance. Created engaging concepts and designs for social media platforms. Developed visually compelling email campaigns, newsletters, and promotional materials aimed at boosting engagement and driving sales.
Nutron Digital
Creative Lead (Mar 2017 - July 2019)
Led a team of graphic designers, video editors, and animators in producing high-quality visual and production materials. Edited and retouched images, photographs, and illustrations to ensure professional standards. Successfully completed over 100 graphic design projects, including brochures, catalogs, presentations, banners, posters, and stationery.
Express News / Express Entertainment
Graphic Designer (Apr 2012 - Feb 2017)
Designed and developed visual collateral for the Aao Parhao campaign, along with high-volume graphics for both on-air and off-air programming. Managed daily design tasks across print and digital platforms, including press ads, magazine layouts, and social media creatives. Created a wide range of promotional materials—billboards, banners, booklets, posters, flyers, and stationery—for the Express Education & Career Expo and Express Family Festival. Led the complete visual design for the news channel, including breaking news graphics, news alerts, tickers, and the Ramzan transmission theme. Additionally, I had the opportunity to design and operate live graphics in the panel control room during the Ramzan transmission, contributing to real-time broadcast visuals.
Printing Press
Print Designer (May 2009 - Aug 2011)
Began my design journey at a printing press, where I gained hands-on experience with the fundamentals of print production. This early role gave me a strong foundation in layout design, color management, typography, and pre-press processes. Working closely with printing technicians and press operators helped me understand the technical side of design—ensuring accuracy, alignment, and print quality. This experience shaped my attention to detail and instilled in me a deep respect for craftsmanship in design.
Creative Direction & Consultation
Shaping ideas into impactful visuals that align with brand goals.
Branding & Visual Identity
Building memorable identities with logos, colors, and design framework.
Social Media Graphics
Creating standout visuals to boost engagement and brand presence.
Print & Digital Design
Smart design solutions for both print and digital media.

Photoshop
Visual design powerhouse

Illustrator
Vector graphics & illustration

InDesign
Layout & publishing design

Premiere Pro
Video editing

Microsoft 365
Pitch decks, presentations, formatting

Figma
UI/UX design & prototyping

Canva
Quick design tool

Adobe Firefly
AI-powered image generation
Creative Direction & Consultation
$On Call
Strategic guidance for campaigns, branding, and content
Align visuals with brand goals and market needs
Delivery: 2 – 3 weeks
Branding & Visual Identity
$On Call
Custom website design (5 pages: Home, About, Services, Portfolio, Contact)
Complete brand guidelines and asset kits
Delivery 3 - 5 weeks





