Designing the Art of Sleep.
Zensory Sleep Visual Identity Guide / Brand Guidelines
COMPANY
Digital Auxilius
ROLE
Creative Head | Senior Visualizer
EXPERTISE
Creative Direction | Branding | Visual Identity
YEAR
2025

Project Description
Developed complete brand guidelines for Zensory Sleep, a sleep wellness brand focused on holistic and evidence-based care. The project included logo design, color palette, typography system, tone of voice, imagery and merchandise styling. The visual identity was crafted to reflect calmness, clarity and empathy - ensuring consistency across digital, print and product experiences. This guide supports the brand’s mission to promote better sleep and overall well-being.